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The long tail is a form of selling that describes how things can be sold unpopular. Such form of selling is called the long tail because one can be able to see a long tail representing different items or products to be sold whenever it is plotted on the graph (Anderson, 2006).
Business Idea. With the increasing levels of globalization, the level competition has increased due to entry of multinational companies in the market.
With the increasing levels of globalization, there has been an increased entry of multinational companies in the local market an aspect that has resulted from liberalization of markets and increased information flow.
In every business establishment information from the consumers about a product is vital to its future survivability.